✨About Us✨

Hey babes — I’m Jessika Parman, the creator behind Bad Habit Hat Co. I’m based in Colorado, and I'm happiest when I’m off-roading, traveling somewhere new, being creative, or hanging out with my favorite people.

Bad Habit Hat Co. was born from my love of creating fun, bold, and unapologetically sassy pieces that let people show off their personality. What started as a creative passion turned into a community — my Bad Habit family — and connecting with you all is truly my favorite part of this journey.

Thanks for being here, supporting my wild ideas, and rocking your bad habits with pride. Let’s make something gorgeous together. 💋🖤